My name is ... from Dusit Thani Manila.
Dusit Thani Manila has just relaunched its blog writing competition and was wondering if you and your fellow travel-bloggers would like to participate.
When you avail of a room at the hotel, you are entitled to send in as many entries on your blog as you can describing your grandest Dusit Thani Manila experience. Participants get a chance to win great prizes such as overnight accommodations at the Presidential Suite among others.
Should you have any inquiries, please feel free to contact the PR Department at 867 3333 local 3253 or email@example.com and to spread the word!
Thanks for your time and have a good one!
I am not sure whether there is a misconception that travel bloggers are financially well-off (I often thought that stereotype was reserved for the food, fashion, and lifestyle bloggers) or whether this is just a cheap marketing ploy by Dusit Thani Manila (though I am leaning towards the latter), but I barely have enough funds to make ends meet -- forget about traveling luxuriously and staying at five-star hotels -- so I can say with certainty that I do not fit into that category. Regardless, I could not help myself but to react to the said e-mail. Below was my reply:
I have to be honest. This is a really cheap marketing ploy -- invite several bloggers to pay for a stay at the hotel and then have them write about it, in hopes of winning a prize. Basically, Dusit Thani Manila is actually getting free advertising from bloggers (while at the same time earning from the bloggers' stay at their hotel) and only offering a chance to win a prize, which itself is a prize that is not very useful.
Now, it would be different if Dusit Thani Manila would actually pay for bloggers' stay, have them write about their stay, and then offer a prize for the best blog post / 'advertisement' (offering something more attractive and practical, like cash). That would actually be mutually beneficial and fair, not just Dusit Thani Manila taking advantage and getting a free deal. And it would actually help Dusit Thani's reputation; it would convey something good about them -- like their quality standards and financial security.
But, the marketing ploy as it is right now gives off something else about Dusit Thani Manila, like -- something along the lines of -- seeming cheap, having a nature to exploit, as well as desperation.
I believe I will write a blog post about this instead.