Tuesday, September 28, 2010

Dusit Thani Manila Comes Off as Cheap with Blog Writing Contest



dusit thani manila hotelI received the e-mail message below this morning from a representative of Dusit Thani Manila, a five-star luxury class hotel in Makati, Metro Manila.


Good day!

My name is ... from Dusit Thani Manila.

Dusit Thani Manila has just relaunched its blog writing competition and was wondering if you and your fellow travel-bloggers would like to participate.

When you avail of a room at the hotel, you are entitled to send in as many entries on your blog as you can describing your grandest Dusit Thani Manila experience. Participants get a chance to win great prizes such as overnight accommodations at the Presidential Suite among others.

Should you have any inquiries, please feel free to contact the PR Department at 867 3333 local 3253 or dtmnprmgr@dusit.com and to spread the word!

Thanks for your time and have a good one!

I am not sure whether there is a misconception that travel bloggers are financially well-off (I often thought that stereotype was reserved for the food, fashion, and lifestyle bloggers) or whether this is just a cheap marketing ploy by Dusit Thani Manila (though I am leaning towards the latter), but I barely have enough funds to make ends meet -- forget about traveling luxuriously and staying at five-star hotels -- so I can say with certainty that I do not fit into that category. Regardless, I could not help myself but to react to the said e-mail. Below was my reply:

I have to be honest. This is a really cheap marketing ploy -- invite several bloggers to pay for a stay at the hotel and then have them write about it, in hopes of winning a prize. Basically, Dusit Thani Manila is actually getting free advertising from bloggers (while at the same time earning from the bloggers' stay at their hotel) and only offering a chance to win a prize, which itself is a prize that is not very useful.

Now, it would be different if Dusit Thani Manila would actually pay for bloggers' stay, have them write about their stay, and then offer a prize for the best blog post / 'advertisement' (offering something more attractive and practical, like cash). That would actually be mutually beneficial and fair, not just Dusit Thani Manila taking advantage and getting a free deal. And it would actually help Dusit Thani's reputation; it would convey something good about them -- like their quality standards and financial security.

But, the marketing ploy as it is right now gives off something else about Dusit Thani Manila, like -- something along the lines of -- seeming cheap, having a nature to exploit, as well as desperation.

I believe I will write a blog post about this instead.

-David Poarch
http://coconuter.blogspot.com

12 comments:

Don said...

nice one coconuter, well said....
it should have been a free stay then blog about it..tsk tsk tsk.....

Jerick said...

you were right. i couldn't agree more.

Marjorie said...

well traveling does not exactly come cheap, thus, the impression.

about the promo i agree with what you did, you sharing a piece of your mind. the terms of the so-called contest is quite ridiculous.

Don Dee said...

haha... nice reply!

Winston said...

I couldn't agree more

RENZY WENZY said...

Right on! Bloggers should have been hand picked to stay for free and blog about it. What they want is free advertising at the bloggers' expense. They want bloggers to spend to actually work for them. That's ridiculouus!

Monamie said...

A very old school way... almost ad nauseum!

Bri said...

Pinag-isipan ba nila 'to? If so, fire them. :P

rOckY said...

I've learned to steer clear of so-called blogging competitions like this. Traditional marketers are starting to realize that bloggers are cheap advertising for them and on the flip side it makes some bloggers feel more important than they are.

I guess it cuts both ways, and this particular system isn't going to go away any time soon.

Joseph Ruiz said...

I'm curious. Did they even bother to reply to your message? What did the PR representative say?

Mon said...

LOL! Funny!

Anonymous said...

ahaahhaha. i just love this. my thoughts exatly.

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